In this post I wanted to introduce a low-cost airline in Austria. In 2003 the famous Formula One pilot and entrepreneur Niki Lauda founded the "Niki Luftfahrt GmbH ." Lauda previously had founded his first airline to be called "Lauda Air". Unresolved after discussions between the founder Niki Lauda and managers of the company "Austrian Airlines", the largest Austrian airline had bought a considerable share of the "Lauda Air", Niki Lauda had to leave his house.
Lauda decided to found a new business, buying the insolvent company "Aero Lloyd." At first had the name "FlyNiki" but now they changed the brand "NIKI".
As Niki Lauda had always thought that the low cost airlines are future in Europe, he has created a new company with the goal of being a "Low-Fare-Carrier."
Along with the second largest airline in Germany "AirBerlin" the company NIKI created the first alliance between two European low cost airlines . AirBerlin bought a stake of 24% of what NIKI NIKI made it possible to take advantage of a well-developed network.
Today the two companies coordinate together various economic activities.
The director Niki Lauda (Niki) and director Joachim Hunold (AirBerlin) released the overriding objective of this alliance will be the action in the Eastern European market. They also want to increase participation in the Austrian market. Since AirBerlin is the leader in the airport of Palma de Mallorca and has a very sophisticated network owners seek to incorporate the Austrian company AirBerlin network. Overall
alliance based on sharing and coordination of services between the two parties. The German company offers its services such as Call-Centers, travel agencies and electronic data processing in Germany. NIKI in turn offers its services to AirBerlin in Austria.
The two companies are encouraged throughout the aviation industry with his presence and get a considerable share of the market.
Sources:
http://www.flyniki.com/home.php
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