Emperor 5010 Cb Radio

Brief recap of my blog

In my last post I wanted to present a brief wrap and the most important aspects of my blog.

1. My definition of globalization
• Elimination of borders, about countries, exchange of knowledge and skills • Homogenization of cultures
yet convey our identity and share it with others
• Globalization is what we do in class - we use our knowledge and experiences.

2. Globalization and the environment
a) The problem:
• Progress in technology, mobility of goods and people, need for distribution and communication networks
• High demand for natural resources
• Companies must be competitive - to produce at prices lower
• High operating and pollution
b) The characteristics of good "environment"
• It is a free good - there is no market price, but there is little
• Environmental issues affect everyone
• All benefit from the protection of the environment but not everyone pays, so do not be carried out
c) The solution:
• It will be a challenge for globalization
• Create a market for good "environment" (emission certificates)
• Participation should be mandatory for all
• In a global world everyone should play by the same rules - legislative framework for the world

3. Nanotechnology in Austria
• Is the research, development and production of objects and structures at the molecular
• Cosmetics, cleaning products, textiles, filters, colors and surfaces
• Case study: Bussines Mondi Paper - Neox: quality increased (color-laser), fixation of toner, especially consistency to avoid congestion of papers

4. Internet advertising

problems • The aggressive implementation of animations, graphics, sounds ...
• Sophisticated technology to avoid advertising (pop-up-blocker)
• Almost is not perceived
• Effectiveness is reduced (article in "Die Zeit")

5. The first alliance between low cost airlines
Niki Lauda in 2003: Niki Luftfahrt GmbH - Objective: Low-Cost-Carrier Alliance AirBerlin

• Objective: East European market
• Coordination and exchange of services (Call- Centers, travel agencies, electronic data processing)

6. The power of Google
• State monopoly (Germany: market share 90%)
• Society of Google: Experts have concerns about the influence
• Participates in many areas of life through services
• Save each order on your browser
• Databases huge performances in Internet

7. Red Bull, an Austrian company worldwide
• Energy Drink - the basic recipe was born in Asia
• In 1997 started the internationalization America, Australia ... Today is worldwide brand
• Value: EUR 8 billion
• Key to success: advertising - spends a considerable part
• Promotes all you have to do with risk and youth
• The most important is the image of the brand

Mum Gets Pregnant From Son

Supplement: Contextual advertising

In this post I would like to correct a linguistic misunderstanding about my sixth inning trying to Internet advertising. It seems I was wrong with the words: Internet advertising (which I have described as very aggressive) and contextual advertising. So I worked on this issue in order to clarify the differences between these terms.

The Internet advertising simply means that you use the Internet to carry out the Development Policy as a means of transmitting information the consumer.

The contextual advertising, is to integrate the "ad links" from advertisers on websites with a specific content, segmented by topic . Thus, when a user enters a page with a specific editorial content will show you some links specially adapted to the user profile that visit.

A clear example would be the vistit a user on a website selling cars. During navigation in this website are for example links that offer "safe cars." Since the user is interested in buying a car, is also a potential customer of the insurance companies that offer car insurance.

The fundamental v ent is that you can achieve greater coverage of public objective with this technique.

Google offers a sophisticated service where you can take advantage of contextual advertising:

"Contextual advertising, also called" content targeting "and s a to innovative feature of Google AdWords that allows you to get more customers in the simplest way possible. Effective targeting technology keywords Google allows AdWords ads or n high degree of orientation in content pages of our extensive network of partner sites and products quality, such as email programs and newsletters. Contextual advertising improves the web user experience by displaying useful ads. "

Source: https: / / adwords.google.es / support / bin / answer.py? Answer = 6712