The number of products marketed by the web is increasing considerably today. Which also increase customers seeking information on any product to have a basis for decision. It is therefore essential for both large enterprises and SMEs to achieve an adequate presence on the Internet. However, in many cases not necessary to create an online store on the Internet but to develop a website that allows customers interested informed at all times. This page is intended to attract customers, inform them and finally induce them to buy a product.
A site must meet the following criteria:
• Information should be structured clearly key to the top of the page
• You must save with pictures and graphics to reduce the time required to load the page.
• It is essential that the structure of the navigation is logical and clear to the user to find needed information quickly and easily.
• Advertising collective, that is common business activities, increases the chance of a perception.
Effectiveness of contextual advertising - Can be irritating to customers?
What is the main difference between mainstream media and contextual advertising? Advertising in the press functions simultaneously, ie the user sees both advertising and articles. Advertising on television and radio work sequentially, which means that advertising is temporarily separated from other presentations.
Advertising Internet shortcut works with other tools such as animations, graphics, sounds, wallpapers, popups ... Often these instruments are used very aggressively so I doubt the effectiveness of advertising.
The article in "Die Zeit " says a lot of advertising is not perceived by users, there is also a sophisticated technology that avoids the presence of contextual advertising on the Internet. By these measures the effectiveness of advertising is often considerably reduced.
anyway to take advantage of the benefits that brings online contextual advertising should work very carefully because the important thing is that the web page designer does not like but the client.
Source: Die Zeit (German newspaper) of 13/11/2006
http://www.zeit.de/online/2006/27/richmedia-werbung?page=all