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Red Bull gives you wings Advertising


Analysis of a global brand

In this contribution I wanted to talk about an Austrian company reached to create a global brand that is taking advantage of globalization in a perfect manner. Everyone knows Red Bull, red drink, also known as Energy-Drink, whose basic recipe and was born in Asia changed between 1984 and 1987 in order to be marketed as a beverage throughout the world.


The global export The company was marketing its product with great success in Austria when in 1994 the marketing of Red Bull was possible in Germany. In 1997 began international marketing in the markets of America and Australia were also important target markets. In 2006 the introduction of Red Bull in the Asian market, first in Japan, was the main objective.
Today Red Bull is present almost everywhere in the world and has a brand value of 7.96 billion euros.
According to an article published in his Red Bull website sales figures between 1994 and 2000 were as follows:

• 1994: 91.2
• 1995: 101
• 1996: 107
• 1997: 157
• 1998: 251
• 1999: 515
• 2000: 794
(all sales figures are in millions of euros)
Source: Red Bull

The current profit figures are:
• 2004: EUR 1.668 billion
• 2005: 2.149 billion
euros Source: http://www.orf.at/ticker/208455.html

Who created this world record?

Just as "Red Bull gives you wings", the clever advertising gives wings to the Red Bull brand. To analyze the Austrian company's advertising, it is important to know their main target. The first to drink the energy drink were young. Students had to stay awake to study and drink mixed with alcohol all the species in their night clubbing.
In my opinion the most important factor to address the brand's success was the fact that the principle of worldwide marketing said it was too dangerous to mix the energy drink with alcohol (because of the caffeine and taurine) and therefore all the young people made. Now there are alcoholic beverages that have adopted the name Red Bull on their behalf as VodkaBull, WhiskeyBull ...

To keep this target Red Bull invest a substantial portion of its profit in advertising mainly consists of the promotion of different activities.
The company has always used extreme sports for publicity, always with the aim of establishing and maintaining adequate image of the consumer. Red Bull
promotes everything that has to do with risk and youth:


• Free Skiing • Windsurfing • Paragliding


• Motorcycling • Snowboard
• Formula one flight
• Events • Sports
limit as basejumping ...

• Ice Hockey • Soccer • And much more


The company says that the most important is what the consumer thinks when you have a bottle of Red Bull his hand.


Sources: Red Bull

ORF.at

Verticle Blind Headrail Too Long

Google - NIKI

A Brief History
The word "google" is a modification of the word "googol" was invented for refer to the figure consisting of one with a hundred zeros (10 ^ 100). The company says this name means to express their main objective is to place and manage the immense amount of information provided by the Internet.
Google has its origin in the United States. The company was founded in Mountain View, California, where two students (Larry Page and Sergey Brin) Stanford University invented the world's most popular search engine. The company officially started its business in the autumn of 1999. Back in September 1999 had very good results in 3.5 million hits per day. In 2004 significantly increased access to a number of 200 million.

Here is the first page of Google: http://web.archive.org/web/19981111183552/http://google.stanford.edu/

Google today
Today Google is a company that has approximately 12,200 employees and has a profit of 592.3 million dollars (438.03 million euros).
Google is no longer just a search engine but has become a brand with tremendous value. An article in a famous German newspaper said that Google already is the brand with the largest value in the world. The company has already outgrown persecutors as General Electric, Microsoft and Coca Cola. The brand has a value of 63.44 billion dollars (almost 49 billion euros).

Google's power in some markets
Google already has a monopoly. For example in the German market, Google has a market share of 90%. For this reason experts in the field of media have concerns because of the power to influence people. So some of them already speak of a company Google.
In my opinion it should reflect on the power of this company. She participates in many areas of life because of their services (search, Gmail, Google-Earth, Google-Talk, Picasa, Blogs, word processing programs ...).
A troubling fact is that Google saves every request in your browser that is connected to the IP address. This means that you can easily find out who has searched for what things through the Google service. The company maintains huge databases that contain the Internet habits of millions of people and it is likely that other organizations have access to these bases in order to use the data collected.

Although the success of this company is very impressive, I argue that especially in the field of information monopoly situation only one company can be unsettling because it presents information to decide what to whom. Here I refer to the video I put on the title "A fiction."

Sources:

http://www.pc-magazin.de/common/nws/einemeldung.php?id=51704 Http://www.focus.de/finanzen/news/top-100_aid_54304.html

Osk Japanese Green Tea Caffeinated

effective success and the first alliance-Low-Fare Carriers


In this post I wanted to introduce a low-cost airline in Austria. In 2003 the famous Formula One pilot and entrepreneur Niki Lauda founded the "Niki Luftfahrt GmbH ." Lauda previously had founded his first airline to be called "Lauda Air". Unresolved after discussions between the founder Niki Lauda and managers of the company "Austrian Airlines", the largest Austrian airline had bought a considerable share of the "Lauda Air", Niki Lauda had to leave his house.
Lauda decided to found a new business, buying the insolvent company "Aero Lloyd." At first had the name "FlyNiki" but now they changed the brand "NIKI".
As Niki Lauda had always thought that the low cost airlines are future in Europe, he has created a new company with the goal of being a "Low-Fare-Carrier."

Along with the second largest airline in Germany "AirBerlin" the company NIKI created the first alliance between two European low cost airlines . AirBerlin bought a stake of 24% of what NIKI NIKI made it possible to take advantage of a well-developed network.
Today the two companies coordinate together various economic activities.

The director Niki Lauda (Niki) and director Joachim Hunold (AirBerlin) released the overriding objective of this alliance will be the action in the Eastern European market. They also want to increase participation in the Austrian market. Since AirBerlin is the leader in the airport of Palma de Mallorca and has a very sophisticated network owners seek to incorporate the Austrian company AirBerlin network. Overall
alliance based on sharing and coordination of services between the two parties. The German company offers its services such as Call-Centers, travel agencies and electronic data processing in Germany. NIKI in turn offers its services to AirBerlin in Austria.
The two companies are encouraged throughout the aviation industry with his presence and get a considerable share of the market.


Sources:
http://www.flyniki.com/home.php