In this post I would like to correct a linguistic misunderstanding about my sixth inning trying to Internet advertising. It seems I was wrong with the words: Internet advertising (which I have described as very aggressive) and contextual advertising. So I worked on this issue in order to clarify the differences between these terms.
The Internet advertising simply means that you use the Internet to carry out the Development Policy as a means of transmitting information the consumer.
The contextual advertising, is to integrate the "ad links" from advertisers on websites with a specific content, segmented by topic . Thus, when a user enters a page with a specific editorial content will show you some links specially adapted to the user profile that visit.
A clear example would be the vistit a user on a website selling cars. During navigation in this website are for example links that offer "safe cars." Since the user is interested in buying a car, is also a potential customer of the insurance companies that offer car insurance.
The fundamental v ent is that you can achieve greater coverage of public objective with this technique.
Google offers a sophisticated service where you can take advantage of contextual advertising:
"Contextual advertising, also called" content targeting "and s a to innovative feature of Google AdWords that allows you to get more customers in the simplest way possible. Effective targeting technology keywords Google allows AdWords ads or n high degree of orientation in content pages of our extensive network of partner sites and products quality, such as email programs and newsletters. Contextual advertising improves the web user experience by displaying useful ads. "
Source: https: / / adwords.google.es / support / bin / answer.py? Answer = 6712
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